When it comes to Public Relations (PR), being proactive rather than reactive can bring incredible results for your brand.

Instead of waiting for PR opportunities to come your way or relying solely on what you find, taking the initiative can significantly elevate your brand's presence and visibility. As PR experts, we've identified tools and strategies that can help you create daily or weekly PR opportunities, significantly increasing your brand awareness, expanding your client base, and boosting website traffic. This proactive approach places you on the radar for future stories and features and helps build valuable relationships with editors and media professionals.

So, how do you get started?

Begin by identifying the publications where you want your brand to be featured. Reach out to the dedicated editors who have produced stories that are relevant to your brand but did not include you. Keep an eye on the news and media landscape, researching recent stories that align with your brand, and pitch to those editors.

It really is that straightforward!

Here’s a step-by-step guide to help you find and capitalise on missed PR opportunities.

Step 1: Identify search terms relevant to your brand

The first step is to identify the search terms that are most relevant to your brand. Think about the specific topics, themes or keywords that directly relate to your products or services.

For example, if you run a beauty brand specialising in anti-aging products, your search terms might include:

• "When is the best time to use anti-aging products?"

• "How do I find the best anti-aging skincare?"

• "Anti-aging skincare products."

These search terms will serve as the foundation for finding relevant PR opportunities.

Step 2: Google is your best mate…

Yes, it's as simple as using Google! Enter your term into the search bar and filter your results by clicking on the "News" tab. This filter will show you stories and articles posted within the past week or so, giving you a real-time view of what is currently being discussed in the media. By doing this, you can identify the most relevant trends and topics that you can pitch your brand around.