When it comes to PR and marketing, it’s easy to feel overwhelmed. The constant demands of running a business can be a lot (we know that). PR might seem like an impossible task to fit into your schedule, but it’s not.

We all have a million things to do, and PR often lands at the bottom of the list... as you probably don’t see much value in it… But what if I told you that you do have time for PR, and more importantly, that it's essential for growing your business?

The truth is, PR doesn’t have to be a daunting or time-consuming chore. You don't need a fancy, full-blown marketing plan or team to even get started… don’t believe everything you read!

Sometimes it’s simply about taking small, manageable steps consistently. That’s why we created PR Sauce—to give you the tools and resources to make your PR efforts doable, no matter how busy you are.

Here’s how you can get started on your PR and marketing journey without feeling overwhelmed:

1. Make time to create a plan of action (It doesn’t have to be complex - so don’t panic)

Not everyone wants to sit down and spend hours crafting an elaborate marketing strategy. But having a simple plan will give you clarity on your goals and next steps. Whether you want to boost revenue, increase brand awareness or collaborate/ work with Creators (Influencers), mapping out what you need to do to get there is crucial.

The key? Keep it simple. 

Your plan can be as straightforward as outlining a few tasks you want to tackle each week. Write it down—on a notebook, in a Google Doc, or a sticky note. Whatever works for you!

2. Set basic and achievable goals

One of the biggest mistakes people make with PR is setting goals that are too ambitious, which leads to burnout and frustration. Instead, set small, actionable goals that you know you can achieve.

For example:

• Reach out to two media outlets each week—one for product placement and one for a business or thought leadership story.

• Spend 15 minutes responding to PR opportunities.

• Keep an eye on trending topics, news or trends that are being talked about and if suitable pitch yourself in.

These micro-tasks may not seem like much, but they build momentum. Over time, they’ll help you establish media relationships and increase visibility.

3. Leverage reactive PR

Reactive PR is one of the most efficient ways to get media coverage without spending hours on planning and pitching. At PR Sauce, we offer a reactive PR channel that highlights media opportunities that are perfect for you to jump on.

When you see something that aligns with your brand or expertise, take action quickly - honestly don’t sit around babes. It can be as simple as responding to a journalist’s request for commentary or providing insights on a trending topic. You never know when that opportunity could lead to a feature or interview!

4. Dedicate just 20 minutes a week to track progress

At the end of each week, spend 20 minutes reviewing what you've done.

Did you reach out to the media? Respond to PR opportunities? Check what was happening on PR Sauce and of I missed anything?

Track your activity so you can evaluate progress at the end of the month or quarter.

This habit helps you see what's working, what isn't, and where you need to adjust. Plus, it’ll make your PR efforts feel more tangible and productive.

5. Be adaptable

Things in PR and marketing can change quickly. A campaign might not work as you’d hoped, or a new trend might emerge that’s perfect for your business. Adaptability is key. Be willing to shift your strategy, try new things, or scrap ideas that aren’t moving the needle.

6. Don't get disheartened— it’s not personal, Babes!

One of the toughest things about PR is the waiting game. You won’t always get an immediate reply from journalists, and that’s okay. It’s important to not take it personally and keep pitching. Consistency is everything in PR. You never know when your story might land at the perfect time.

7. Stay engaged with your audience

PR isn't just about getting media coverage; it's also about building relationships with your audience. One of the simplest yet most powerful ways to do this.

You can also use social listening tools to understand what people are saying about your brand or industry and jump into relevant conversations. This boosts your visibility and positions you as a thought leader.

8. Outsource when you can

If you truly feel stretched for time, consider outsourcing parts of your PR strategy. You don’t need to hire a full-time PR person. There are freelance PR consultants or platforms like PR Sauce that offer affordable, on-demand services. Whether it's having someone write pitches for you, draft press releases, or handle media outreach, outsourcing can save you time while ensuring your PR efforts stay on track.

9. Consistency over perfection

If there’s one thing I want you to take away, it’s this: PR is a marathon, not a sprint. You don’t need to do it all at once. Focus on being consistent with small efforts rather than aiming for perfection with a huge PR campaign. It’s the ongoing, steady work that will build your brand’s reputation and credibility over time.

PR and marketing don’t have to take over your life. With the right mindset, small achievable steps and access to the right resources (like PR Sauce!), you can integrate PR into your business routine without feeling overwhelmed. Start small, stay consistent, and most importantly—have fun with it! Your business deserves the spotlight.

So, yes—you do have time for PR, and you’re more than capable of rocking it!

Let’s get started.

Need more guidance? That’s what we’re here for. Check out PR Sauce’s range of tools and resources designed to help you master PR without the stress!