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Maximising press coverage
Making your media mentions work harder...
PR Sauce Platform
December 06, 2024
So, you’ve got placed in the press/ media and you share a little bit on socials and then, poof that’s it, it’s done and nowhere left to be seen or heard from again.
But that’s not true is it, the value of press coverage doesn’t end when the story is published or you share on Instagram. To truly maximise its impact, you need to actively amplify it across your own comms.
Here’s our easy guide on how to ensure your media coverage works overtime for your business—and the practical steps you might need…
Media coverage acts as third-party validation for your brand. Sharing it on your social platforms adds social proof and reaches your audience directly.
Pro tip:
Post a link to the coverage on platforms like Facebook, Instagram, or LinkedIn, and add a short, enthusiastic caption like, "Thrilled to be featured in [Publication Name]! Check out what they said about [Your Product/Service].”
Use platform-specific features:
Instagram Stories: Share a screenshot and tag the publication or journalist.
Twitter/X: Mention the journalist and thank them publicly.
LinkedIn: Frame the coverage as a professional milestone.
Why it matters:
According to a Nielsen study, 92% of consumers trust earned media, like editorial content, more than traditional ads. Sharing it amplifies that trust across your own audience.
2. Add it to your website (not just the logo either)
Your website is where many of your customers will part with their cash. Adding your media coverage builds authority and reassures all customers and visitors they’re making the right choice with your brand.
Pro tip:
Create a dedicated “Press” or “In the Media” page to showcase articles, interviews, or features.
Highlight key mentions on your homepage with logos or quotes from the coverage.
Link to the coverage on relevant product/service pages to boost credibility.
Why it Matters:
Websites with strong credibility indicators (like media features) are more likely to convert visitors into customers. Studies show 71% of consumers consider “trustworthiness” before making a purchase.
3. Repurpose the content
Don’t let the mention end with one use. Repurposing helps you keep the buzz going long after the original coverage fades.
Pro tips:
Turn key quotes or stats from the article into graphics for social media.
Create a blog post: “We Were Featured in [Publication]! Here’s What It Means for You.”
Use snippets of the feature in your email newsletter with a CTA like, “See what [Publication Name] had to say about us!”
Record a short video explaining the backstory of the media mention and why it’s exciting for your business.
Why it Matters:
Consistent messaging across multiple formats increases brand recall by up to 70%.
Your network—both online and offline—can help spread the word, too.
Pro tips:
Email loyal customers and highlight the media mention: "We’re proud to share some exciting news about our business!”
Share it in community groups or forums relevant to your audience (local Facebook groups, industry-specific forums, etc.).
If it’s a big win, consider mentioning it in your email signature or printed on materials like flyers or brochures.
Why it Matters:
For small businesses, word-of-mouth marketing generates 5x more sales than paid advertising. Media coverage is a natural conversation starter.
5. Use it in your sales and marketing materials
A single media mention can strengthen your pitches and promotional materials.
Pro tip:
Include excerpts or quotes in proposals, brochures, or product descriptions.
Share it during sales calls: “We were recently featured in [Publication Name], which highlighted our dedication to quality and innovation.”
Use it in ads: “As seen in [Publication Name].”
Why it Matters:
Customers are 60% more likely to purchase a product endorsed by third-party sources, like media outlets.
📣 Maximise with a strategy
Your media coverage is only as valuable as the effort you put into amplifying it. By leveraging your own channels and engaging your network, you can turn a single mention into a ripple effect of trust and visibility.