So, you want to outsource your social media/ marketing?

We’re here for outsourcing, especially when it comes to things to help you and your business run and operate smoothly.

But, when it comes to anything related to marketing, whoever you work with should be bringing a ROI (return of investment) as standard.

If you’re not sure what that is, we’re going to give you a nice little example. We think that is vital for any business, to know and understand.

Over at our sister company, Rochelle White Communications, they generated over £250k in revenue for the brands they worked with in 2024.

Why you need a marketing budget… 💸

1. Structured growth planning

   • A marketing budget forces you to think strategically about how you’ll reach your audience and achieve growth.

   • It ensures resources are allocated efficiently, avoiding overspending on ineffective tactics or neglecting important opportunities.

2. Consistency and visibility

   • Without a budget, marketing often becomes inconsistent—businesses may market only when sales dip, leading to reactive rather than proactive strategies.

   • Consistent marketing builds brand awareness and trust, which are critical for long-term growth.

3. Scalability and risk management

   • For small or independent businesses, having a budget helps mitigate financial risks by capping spend while testing strategies.

   • Established businesses can use a budget to scale proven tactics and enter new markets confidently.

4. Accountability and ROI tracking

   • A clear budget makes it easier to measure the return on investment (ROI) from specific campaigns or channels.

   • It also ensures accountability for agencies, teams, or freelancers managing marketing efforts.

Why the ROI should outweigh the spend… 🤔

When marketing is done right, the return on investment (ROI) should always exceed what is spent.

Here's how:

1. Focused targeting brings better results

   • Marketing spend allows you to reach the right audience with tailored messaging, ensuring that efforts convert into leads, customers and sales.

     Example: A £2,000/month spend on a social media management agency and/or freelancer should ensure consistent content creation, audience engagement and ad campaigns targeting customers most likely to buy. Not, just to make a page look pretty or themed.

2. Scalable results

   • Many marketing channels, like social media ads or email marketing, are scalable.

   • For instance, if a campaign generates £4,000 in revenue for every £2,000 spent, you can increase the budget to scale results without proportional increases in cost.

3. Leverage expertise for efficiency

   • Partnering with agencies, teams, or freelancers who specialise in marketing ensures access to best practices, tools and strategies.

   • They should perform and minimise waste, helping businesses achieve better results faster than going it alone.

4. Cumulative benefits over time

   • Marketing often creates compounding results—brand awareness grows, customer retention improves, and repeat business becomes a consistent source of revenue.

   • Example: A paid social campaign that drives traffic may also lead to increased email subscribers, which can nurture leads over time and create ongoing sales.

Example of ROI in Action

Let’s break down the scenario:

• You spend/ invest: £2,000/month on a social media manager.

• Your goals: (which in reality, they shouldn’t be setting the goals or strategy fully, as a business you should have a clear roadmap of what it is you need to working on and doing, they should support that):

  • Generate 100 leads/month.

  • Achieve a conversion rate of 20%.

  • Average sale value: £200.

ROI Calculation:

• Revenue: 100 leads × 20% conversion = 20 customers × £200 = £4,000.

• ROI = (£4,000 revenue − £2,000 cost) ÷ £2,000 cost = 100% ROI.

By spending £2,000 (on outsourcing), your business should generate £4,000 in revenue— a solid return. This is in it’s most basic form. If you’re spending any sort of money on outsourcing marketing, you should have a direct impact on your businesses bottomline. That is what you pay experts for right. Don’t (always) go by things like followers, reach, engagement, community growth - although all have a purpose. If you want to grow and make money, your marketing and spend should reflect that.

Key takeaways to know and understand

1. A marketing budget isn’t an expense—it’s an investment in growth.

2. Success comes down to strategic allocation: knowing where to spend for the best impact.

3. Partnering with the right professionals ensures efficiency and measurable results.

4. With proper tracking and adjustments, businesses can consistently ensure their ROI outweighs their spend.