We’ve had a few questions about our PR opportunities channel (£18.00 per month 😉). So today, we’re breaking down what it’s all about.

What is our PR opportunities channel all about?

Our dedicated PR channel is dedicated to reactive PR – an approach that focuses on quickly responding to current events, trends or queries with expert commentary and views. This method contrasts with proactive PR, which involves planned campaigns and strategies. Reactive PR is about seizing the moment, providing timely insights, and becoming a go-to expert for media outlets.

The role of reactive PR in your strategy

Reactive PR should compliment your broader marketing and PR efforts, rather than being your sole focus. While we provide resources and opportunities, it's essential to be working on your marketing and PR activities weekly/ monthly. The dynamic nature of reactive PR means you need to be prepared and responsive to make the most of opportunities as they arise.

Making the most of our PR opportunities channel

Here are some best practices to maximise the channel:

1. Who to pitch to: This can sometimes be the biggest issue. Knowing the right person to contact at various publications can make all the difference. We have broken it down for you and pinned it under key resources.

2. Lead times: Understanding lead times for different types of media is crucial and still relevant for digital publications. Whether it's a daily news or a monthly magazine, knowing these timelines helps you pitch your stories and comments at the right moment.

3. What journalists look for: Journalists receive countless pitches daily, some even up to over 100 per day #facts. Standing out requires understanding what they seek – relevance, timeliness and expertise. We’ve also got you covered in this and have it pinned in the channel. This is so you understand what resonate with journalists, increasing your chances of getting featured.

Why active engagement is essential

While our channel is a valuable resource, active engagement in your marketing and PR efforts is essential. Reacting to opportunities is only part of the equation. Proactive strategies, such as building relationships with journalists, creating compelling content, and maintaining a consistent presence, are equally important.

We're here to help

Myself (and Rochelle) are here to assist with any questions you might have. Whether it’s a specific topic you want us to cover in our blog or directly in the channel, we’re here to support you, don’t forget you can even ask the experts. Our platform is designed to be adaptable and responsive, ensuring we stay relevant and provide the most useful information.

Explore PR Sauce

If you’re interested in exploring more about PR Sauce, we’d be delighted to offer a tour via video call. This platform is continuously growing, and we’re excited to have you be a part of it.

Stay tuned for the next instalment of our saucy newsletter next week!

Cheers, Jamie ✌🏽

By focusing on these aspects, you can effectively leverage our PR opportunities channel to enhance your reactive PR strategies, ensuring you remain agile and relevant in a rapidly changing media environment.